Astra Tech, a consumer technology holding group in the MENA region, has signed a memorandum of understanding (MoU) with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group. The MoU will leverage Alibaba Cloud’s Enterprise Mobile Application Studio (EMAS) mobile testing solution into Botim, which is underway to become an ultra-app, to enhance the user’s experience through unparalleled app performance, reliability, and seamless functionality.
The agreement was established through a signing ceremony at Botim’s headquarters in Dubai between Abdallah Abu-Sheikh, Founder of Astra Tech and CEO of Botim, and Daniel Jiang, General Manager of Middle East, Turkey and Africa, Alibaba Cloud Intelligence, in the presence of senior representatives from both parties.
The EMAS solution is set to enhance the quality of VoIP calls and video by offering support across a wide array of popular device models and providing a 24/7 service to assist users in identifying hidden risks within apps. These risks encompass a range of potential issues, including app crashes, compatibility hiccups, functionality glitches, and performance concerns. By addressing these challenges, EMAS aims to elevate app quality and market competitiveness while mitigating disturbances for users. This becomes particularly pertinent as Botim accelerates its transformation into an ultra-app, offering a diverse suite of services beyond VoIP. This comprehensive testing and security approach will facilitate the seamless integration of an extended range of services and functions such as mini-apps development, supporting objectives of streamlined connectivity, economic growth, and financial inclusion.
