Intelligent power management company Eaton has announced a long-term distribution partnership with leading industrial electrical distributor Madar Electrical Materials Company, a subsidiary of Al Fozan Holding Company, that will increase the national availability of its electrical distribution and control components range in Saudi Arabia.
Under the new partnership, Madar Electrical, with 18 showrooms across the Kingdom, will work primarily on electrical power & control components and distribution boards to cater for the residential and commercial construction segment in Saudi Arabia.
Eaton and Madar Electrical Materials Company have a long-standing partnership in Qatar and have collaborated on numerous iconic projects over the past decade.
Ashraf Yehia, Managing Director, Eaton Middle East said: “Saudi Arabia remains an important and dominant market for Eaton in the region. This new partnership represents a strong commitment from both organisations to support the residential and commercial construction segment in the Kingdom with leading electrical products that provide the best in safety, reliability and efficiency
“We have worked with Madar for many years in Qatar and have seen the great impact they have made there. Their expertise and heritage in the local market perfectly aligns with our solutions. This corporation will allow Eaton to expand nationally through Madar’s locations across Saudi Arabia, while leveraging its strong relationships and technical capabilities across many industries,” added Yehia.
Abdul Aziz Faisal AlBuraikan, CEO of Madar Electrical Materials Company, said: “We are witnessing fantastic growth in Saudi Arabia. Vision 2030 has elevated many industries, especially residential and commercial construction. Our partnership with Eaton, which offers world-class products, will provide new growth opportunities. We look forward to working closely with the local team to deliver ongoing value to our customers and leveraging our capabilities to meet the requirements of the local market.”
