Equinix to demonstrate digital-readiness at the IDC Middle East CIO Summit

Equinix announced that it is taking part in the 2 days IDC Middle East CIO Summit 2020 starting today in Dubai, where it will be demonstrating how multicloud strategies can support digital transformation initiatives for enterprises in the Middle East.

Jeroen Schlosser, Managing Director, Equinix MENA

At the summit, Equinix will engage with CIOs and other C-level executives, guiding them on how they can ensure their businesses are digital-ready, and advising on how to rearchitect their IT infrastructure in the era of digital transformation.

Business survival in the digital economy requires new thinking around IT architecture and how to leverage colocation data centers at the digital edge. These neutral environments support innovation, accelerate business performance and enable greater operational flexibility.

“As organizations embark on their digital transformation journey, many face challenges in integrating and interconnecting to multiple IT systems, cloud services, networks, critical locations and partner ecosystems, using existing proprietary IT and network environments which are siloed and fixed. By taking advantage of a global interconnection platform, organizations and service providers can create an integrated and dynamic environment in which to securely connect to partners, cloud services and network providers. The result is a digital ecosystem that brings data closer to customers and end users for maximum performance,” said Jeroen Schlosser, Managing Director for Equinix MENA. “At the IDC Summit, our Global Solutions Architects will hold sessions with attending CIOs, to help their organizations and businesses get digital-ready, faster.”

The company will also be hosting a vertical-focused roundtable for the manufacturing industry titled “Streamlining Manufacturing Supply Chains for Customization and Innovation” at the IDC Summit that will be attended by MENA CIOs and IDC analysts.

“With greater clarity about what the future enterprise will look like and what will be required to compete in redefined industries, organizations are rethinking their digital transformation strategies,” said Jyoti Lalchandani, Group Vice President & Regional MD for Middle East, Turkey & Africa, IDC. “As such, they are increasingly pivoting away from digital for the sake of IT innovation, to digital for the sake of overall business success. There is now a focus on applying digital technologies to address customer engagement, intelligence, operations, and leadership. Competition has never been so intense – companies must work on creating business value, scaling digital innovation, and embracing the future of work. The race to reinvent is on.”


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